In this week’s Dashboard roundup of small-business news, we quoted from a blog post in which Brian Honigman, a digital marketing manager for Marc Ecko Enterprises, offers advice on using location-based networks. We went back to Mr. Honigman to dig deeper into how small businesses can use these services. A condensed version of the conversation follows.
Q.
Please explain what a location-based network does.
A.
A location-based network is a social media platform that allows you to share your location with your friends and the public in a variety of ways. Facebook and Twitter allow you to share your location associated with a status or a tweet, while a more heavily location-focused platform like Foursquare or Scvngr allows users to perform a few different tasks with their location, like earn rewards for check-ins or leave tips about their location.
